The Played Down Approach to Clothes (Autumn/Winter Collection 1991)
VHS Colour Sound c.1991 20:00
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Summary: A video introducing Jaeger's Autumn/Winter 1991 Ladies wear collection to the store's customers.
Title number: 3134
LSA ID: LSA/4110
Description: A video introducing Jaeger's Autumn/Winter 1991 Ladies wear collection to the store's customers. The collection is described as being about "evolution not revolution", and being for the woman who wants to look good at home, at a cocktail party, striding out on a Sunday walk or even on the golf course. A catwalk show of women modelling the clothes is augmented by a descriptive commentary and still images of influences and details. The collection is presented through the thematic concepts of: international daywear, relaxed living, the tartan story, and understated elegance.
Further information: Twice a year Jaeger produced a seasonal ladies wear fashion video showing collections in Jaeger branches at the start of the season, as well as items that would become available as the season progressed. The video was available to be borrowed for free from stores by customers to view at home. Script - Sarah Mower; Camera - Graham Latter; Editor - Paul Bolton
Keywords: Clothing; Fashion
Locations: United Kingdom; England; London
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