Geronimo
digital file Colour Sound 1990s 0:55
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Summary: An advertisement promoting the use of condoms to prevent contraction of HIV and AIDS. 1 segment.
Title number: 18272
LSA ID: LSA/21429
Description: Segment 1 Fred Brewster, aged 81, sits in his living room and says, 'I just don't know why young people complain about having to wear condoms. Look what we had to put up with'. He pulls a very old reusable condom from a box and holds it up. He says that he called it Geronimo and that it was like 'wearing the inner tube of a bicycle'. He explains that he had to wash it each time he used it. The advert points out that if Mr Brewster 'put up with Geronimo', then 'you can use a condom'. Further screens read, 'A condom can help protect against HIV and other sexually transmitted diseases' and provide the AIDS helpline telephone number. Time start: 00:00:00:00 Time end: 00:00:55:17 Length: 00:00:55:17
Further information: This video was made from material preserved by the BFI National Archive Versions of this advert were also shown in Scotland and Northern Ireland the final page with the telephone helpline number differs.
Keywords: Condoms; HIV; Acquired Immunodeficiency Syndrome; Public Health
Locations: United Kingdom
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