Fair's Fair
9.5mm film Black & White Silent 1952 20:05
Summary: A woman has opportunities for romance among the attractions of the Battersea Park Pleasure Gardens (but does not choose to muss her hair on the rides). A charming, prize-winning film - part romcom, part “day in the life” sight-seeing documentary.
Title number: 1446
LSA ID: LSA/1938
Description: Festival of Britain logo. Title with drawn carousel & credits.
A smartly-dressed woman points at a map outside Battersea Park and enters. She joins a queue at the West Gate turnstiles to the Pleasure Gardens, reading a magazine. Inside, she fiddles with her handbag as she approaches the “House of Bewlay” pipes & tobacco display, then walks towards a stilt-walker near the entrance to the Grand Vista. The stilt-walker bends to shake the hand of a child in the crowd.
The woman passes a toilet block; a girl in a summer dress waves promotion leaflets. The woman pauses to put on gloves, but drops one. A lothario in a shabby suit bends to return it, smiling suggestively. She looks wary. He glances back as he leaves and trips comically. She heads round the back of the Riverside Theatre without noticing, as he dusts himself down. A signpost shows facilities and attractions. She passes a busy Kia Ora stand, where a second young man in a dark jacket is drinking juice.
An elderly woman sits on a deckchair by a Riverside Theatre sign; a billboard advertises “The Old Time Marionettes”. The smartly-dressed woman jots down details and looks at production photos. The second man throws away his carton. She passes the box office; he approaches an outdoor stage. Views of the “Punch and Judy” audience, including the woman, who smiles, laughs, moves on. A puppet bows, holding a big stick.
The woman passes sightseers lining the Thames embankment at Terrace Walk; and the Eldorado Ice-Cream pavilion, which is approached by the second man. She heads towards the Terrace Tea Shop; he scoffs an ice-cream sandwich by the Miranda Mermaid Fountain. He sees her, gets up and walks purposefully in her direction. She enjoys the view by the Amphitheatre, then moves on. He crams his ice cream sandwich into his mouth.
The woman approaches the entrance of a Tree Walk. Light shines through the leaves of a sturdy tree holding lit models - a snail, a hen, a cat on a swing, a dragon. She reads “Sight and Sound” at the Vista Tea Houses, lighting a cigarette. The second man asks if he can join her. She turns her head away. View across the tea rooms, towards the dance pavilion and helter-skelter, as a couple of women settle down with a child. The woman acknowledges him, but continues to smoke, read, drink tea. He settles down to munch a jam tart, drink juice, lick his fingers. She stubs out her cigarette with an expression of distaste. He starts on another pastry, tries to suppress a belch, then offers the woman his third. She looks up at a decoration.
An expectant crowd waits at the Guinness Festival Clock, some on the Tree Walk. Decorated pulleys move and a figurine of a man with an umbrella emerges. Clock doors, decorated with seals balancing pints, open. Inside, two toucans plunge their beaks in and out of a clock-leafed tree. The tower opens like a propeller; cut-out figures hang from revolving blades. The figurine retracts, doors close, the propeller folds. The crowd disperses, the man and woman together. He talks animatedly, she listens, as they pass through flower gardens.
Views: white delphiniums wave in the breeze near café tables; wire statues on the Giant Rotundas; the Vista Arcades; the rectangular pond and steeple-topped pavilions of the Grand Vista. The man suggests they join a crowd by the Big Top at the Ranelagh Beer Garden. A clown gives him a balloon animal. Fountains gush, jets twirl at Fountain Lake. The man, waving his balloon animal, almost bangs into a mirror-paned wall of the Dance Pavilion. He sticks out his tongue. The balloon bursts, as the woman covers her ears. They walk on, past a busy food stall.
The couple pass a mural, “MOGGO, the largest CAT ALIVE”. The man fails to convince the woman to try the “Joy Glide” helter-skelter. She watches as he races up, holding his mat, whizzes down and returns, exhilarated. They explore the fair, talking and laughing. Spinning rides and signs (“The Whip”, the Waltzer, a swing ride, a rotary arm aeroplane, the “Jets”). The man smiles, as he passes by in a rotary arm carriage. The woman shields her eyes with a gloved hand and waves. They walk on. He gets on “John Collins Big Dipper”, now calm, now rackety and fast. She swings her bag below. He races along beside the ride, urging her to follow. She walks slowly, some way behind. He buys a ticket for the Big Wheel (decorated with painted passengers, a man in the embrace of two excited women). He waits his turn, gets on. His ecstatic face rises and falls as he waves. She is barely visible below. A sign points “To the Living Pixie” (“Jolly” “Unusual”, on successive seats). The woman’s bag swings, her foot taps. She looks round uncertainly, then sees someone and smiles.
A middle-aged man in a smart suit is among crowds near the Emmett Railway. He inspects the wares (and ventriloquist’s dummy) in a jewellery shop. The woman waves, hurries towards him. The Big Wheel turns. The man in the dark jacket begins to retch. The woman walks arm in arm with the smartly-suited man, chatting familiarly. He asks a question – presumably, what she has been up to - and she pauses. Behind them - “Human Icicles – Frozen Alive”. The younger man runs from the Big Wheel, passing an igloo, seeking his new friend. The smartly-dressed couple walk on. The young man passes a sign - “Duck and Drakes - The Children will love it”, then stands disconsolate by a chilly chalet near the Big Dipper. He turns to go. A rotary arm plane passes by, and he walks past a mural advertising the Chimpanzee Nursery. The smart couple pass a coconut shy. The young man joins a snack-eating crowd. He looks lasciviously at photos of thrill-seekers on the Rotor - sexy, daring young women (stocking tops!) pinned, writhing, by G-force to the wall, the floor dropped away.
Credits: Gordon Davies (Director)
Cast: Joan Hart - Smartly-dressed woman; Gordon Davies - Man in a shabby suit; Ieuen Thomas - man in black jacket (also has another, hard to read, credit - perhaps co-producer & co-scriptwriter); John Karlsen - middle-aged man; Christie Humphrey (role unknown).
Further information: The Battersea Park Pleasure Gardens were set up as part of the Festival of Britain in 1951. They were intended to provide an element of consumerist fun, an implicit promise of an end to post-war austerity. Hence the sale of luxury goods and sponsored displays. A number of prominent artists and architects were involved in designing the gardens and attractions. The commercial designer and illustrator James Gardner was the Chief Designer; with pre-fabrication expert D. Dex Harrison and his architectural partner Ernest Seel as Chief Architects. Well-known modern landscape artist John Piper and cartoonist/illustrator Osbert Lancaster designed the Grand Vista. The ”Moggo” mural was designed by Barbara Jones, a contemporary of John Piper and other modern English romantics at the Royal College of Arts. The surprisingly leggy Miranda Mermaid fountain, designed by Arthur Fleishmann, was also a major feature.
New and exciting fairground rides were brought in from the U.S, with the Big Dipper a particular favourite. £30,000 was allocated by the Treasury for the rides - a substantial sum at that time. The cost of the Pleasure Gardens was a major issue, taken up by the Conservative Party and the right-wing press. Plans were delayed and the budget substantially reduced, making commercial sponsorship not merely symbolic of the new age, but also a financial necessity. The young women on the Rotor represent a very new, hedonistic ideal of femininity: one which has lasted - they would not look out of place in a glossy magazine today. By contrast, the elegant heroine immediately seems part of an older, more-restrained generation. While the Pleasure Gardens were closed in 1953, the funfair survived until 1974 (though it was clearly in decline after two incidents on the Big Dipper - a fire in 1970, and a tragic accident in 1972). The Guinness Clock and the Tree Walk also remained in the park for some years.
This lovely film was directed by Gordon Davies, a theatre, film, tv and radio actor, who had recently played Dick Barton on the radio. He had a small role in this film, as the man in the shabby suit who picks up the fallen glove. His friend, Ieuen Thomas, was also heavily involved in the creation of the film, and played the principal male role - the man in the dark jacket.
The film was voted one of the 10 best Amateur Films of 1953 by Amateur Cine World magazine (tbc).
References:
https://www.imdb.com/name/nm7098067/?ref_=ttfc_fc_cl_t6
http://www.turnipnet.com/whirligig/radio/dickbarton.htm
http://alondoninheritance.com/eventsandceremonies/the-festival-of-britain-pleasure-gardens-battersea-park/
https://pocketbookuk.com/2017/01/31/festival-of-britain-1951-the-south-bank-battersea-pleasure-gardens/https://ianbeckblog.wordpress.com/2011/04/06/harrods-womens-fashions-booklet-for-september-1951-john-piper-designs/f-of-b-1/
http://www.leamingtonhistory.co.uk/miranda-and-the-lockheed-festival-fountain/
https://www.pinterest.co.uk/pin/405746247667780247/
https://www.gettyimages.co.uk/detail/news-photo/battersea-pleasure-gardens-fountain-lake-at-the-festival-of-news-photo/138603147#battersea-pleasure-gardens-fountain-lake-at-the-festival-of-britain-picture-id138603147
ttps://www.pinterest.co.uk/pin/293789575664276263/
ttps://www.gettyimages.co.uk/detail/news-photo/entertainment-festivals-pic-1951-london-an-aerial-view-of-news-photo/82139148#entertainment-festivals-pic1951-london-an-aerial-view-of-the-festival-picture-id82139148
With thanks to Jacy Wall, the Director's daughter, who provided additional information about the film. She was able to date the filming to Summer 1952, as her mother, an actress, was furious at not being allowed to appear in the film, being pregnant with Jacy at the time!
Researched for London's Screen Archives by Zoe Roberts
Keywords: Puppets; fairground rides; Festival of Britain; Pleasure Gardens
In galleries: Green Spaces
Locations: UK, England, London, Wandsworth, Battersea
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