Description: Lyons advertisement for Individual Fruit Pies: the Lyons cartoon baker rings a bell; a mother gives her two children each a pie; a female office worker bites into one, then a manual labourer and a housewife; the mother packs one in the school boy's satchel; the cartoon baker does a little dance. The flavours are apple, apricot, and blackcurrant with apple, priced 6.5p. Intertitle: 'Fresh from Lyons - master bakers to the nation'.